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AAP News Vol. 1 No. 12 December 1985, p. 3 © 1985 American Academy of Pediatrics
How do you help the nation's largest media keep abreast of current child health initiatives? News releases, news conferences and interview placements play a major part, but sitting down, one-to-one, with editors and reporters is one of the most effective ways to build positive, long-term relationships with key media. The AAP Division of Communications recently completed the second phase of communicating important pediatric issues to major media through a Los Angeles media tour. In June, the Division conducted a New York tour and met with editors, reporters and producers of such media outlets as the New York Times, ABC-TV's Nightline and Ladies' Home Journal.
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