AAP News Vol. 14 No. 6 June 1998, p. 3
© 1998 American Academy of Pediatrics
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Smoking update

Carla Kemp and Luann Zanzola

Stockwell TF, Glantz SA. Tobacco Control. 1997;6:282-4.

Tobacco use in the movies is increasing and is reinforcing misleading images that present smoking as a widespread, socially desirable activity, according to a California study of films released from 1990 to 1996.

Though smoking among Americans is on the decline, according to figures cited from the U.S. Centers for Disease Control and Prevention, Hollywood movie characters are lighting up more than ever. In 1990, none of the leads in a random sample of five of the 20 top-grossing films smoked, but 80 percent of the male leads and 27 percent of the female leads smoked in a random sample of films released from 1991-'96. In addition, only 14 percent of screen time dealt with the adverse health or social effects of smoking, researchers found.