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Media `brain blitz' expected to unleash patient curiosity

A growing wave of media attention centered on early brain capacity and its implications for childhood development, education and learning is anticipated over the coming months. These efforts range from a White House-sponsored conference to a national, multi-faceted public awareness campaign, highlighted by a prime-time television special, all of which stress the importance of life experiences and learning during the first three years of life.

With parents as the target audience in many instances, pediatricians' awareness of the messages communicated during these events and programs is important, said Peter Michael Miller, M.D., M.P.H., FAAP, chairman of the AAP Committee on Early Childhood, Adoption and Dependent Care. "Because pediatricians have contact with patients and their families so frequently during the first few years of life, they are often a primary source of information about medical and health issues, family support and counseling."

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